Removing disengaged readers will give you a better idea of how your email marketing is performing, which can help better inform your overall email marketing strategy.įor example, say your company has an email list of 5,000 subscribers with the following attributes:
Higher open, engagement and conversion ratesīeyond bounces, domain health and your sender reputation, accurate reporting tells you what’s working (and not) so you can send better emails that result in higher open, conversion and engagement rates. The best way to prevent these outcomes, and stay out of legal trouble, is to only send emails to people who opted in to your email list. You might not be able to send emails to other subscribers, including those who did give you their email address, if you fall into a spam trap or end up on a blocklist Their ESP now considers your domain bad news You can never send an email to that person again from that domain Receiving spam complaints or getting your emails marked as spam means three things: We often think of spammers as those who use ridiculous offers and email spam words in the subject line, but it’s technically any form of unsolicited email. Keeping your email list clean helps you send healthy emails that make it to their destination. emails are deleted from an inbox, the server is fixed, or the message is cut down), soft bounces are temporary and your email could still get through.īounce rates impact your domain health and your domain health impacts your emails’ deliverability.
#Program to clean email list full
In some cases, emails “soft bounce” if you send them to a full inbox, there’s a temporary server issue with your recipient’s email service provider (ESP) or your message is too large. Hard bounces mean your email will never get through. Your email may “hard bounce” if you send it to fake or invalid email addresses, fake domains or strict server filters. There are two kinds of email bounces, or reasons why an email doesn’t make it to the recipient's inbox: Higher email engagement and conversion rates An unclean email list, on the other hand, is full of inactive or invalid email addresses and may include people that did not opt in to receive your email content. Why do you need to clean your email list?Ī clean email list means you’re sending emails to people who have given you permission to contact them and their email addresses are still active.
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